Speaking after Mr Thickett's session at the VLV conference Anne Wood, the creative director of Teletubbies producer Ragdoll, told MediaGuardian.co.uk that "parliament needs to intervene" and compel broadcasters to address the "crisis" in children's television.
"Children are clearly the future of our country, and it is dangerous to have broadcasters deciding these things for themselves," Ms Wood said.
"The state of children's minds is of national importance and we need to call on Parliament to make steps and to introduce a children's fund at the very least to safeguard the future of children's television."
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2 comments:
It's definitely worth registering for MediaGuardian (it's free).
The crisis comes because kids' TV is less attractive to advertisers if they are not allowed to advertise junk food.
And the mainstream broadcasters (BBC1 and ITV) would rather broadcast stuff with appeal to both kids and adults (e.g.Neighbours) so that they maximise the audience.
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